I want to thank you for stopping by. This blog will be an outlet to show my day to day work, alongside anything else that comes up along the way. My mind is constantly thinking of all things photography. It is extremely hard for me to simply step back and take in the moment. I feel a constant need to capture each instant so that I have something to look back on. It's kind of like having a visual history of my life through the images I create. Now that i have this outlet maybe I can, finally, get some sleep at night and let my mind rest.

Nike Shoeshine 2012
January 17, 2012 | Commercial

Nike Shoe Shine is a culmination and celebration of snowboarding, art and music.  Every year, Nike brings the snowboarding community, industry heavy-weights, media and friends together for the SIA’s art-party of the year.  This year 12 artists where hand selected by Nike snowboarding to contribute their artistry to the 2012 Shoe Shine show. The artists selected, span the globe and form a battalion to create boots that expand upon the Zoom Force-1′s design. After the SIA show in Denver, Shoe Shine heads over seas to ISPO in Munich, Germany.

I was asked by one of the 12 artists to help document their teams progress from start to finish.  Our team was comprised of 2 Artists, 1 Art Director and 1 Director of Photography.  Over the coarse of a few weeks i documented the design and build processes in both still and video imagery.  Here is a look at the still images i was able to capture.  Very soon I will post up the edited video to help explain what it took to make this project come to life.  I would like to thank Nike for creating this fun project.  I would also like to say great job to my team and everyone else involved in NIKE Shoe Shine 2012.

Artists:  Raul Pinto & JG Mazzotta

Art Director:  Andrew Kimmell

Director of Photography:  Jeffery Garland

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